LASH ENHANCEMENT HISTORY
Eyelash enhancement has been around for hundreds of years.
Perming was invented in the early 1900s and has been adapted to eyelash extensions in more recent times.
FIRST EYELASH CURLERS
While there’s a discrepancy over who exactly invented the eyelash curler, a 1931 patent claims it was William McDonell who called it the Kurlash. It wasn’t too different from the curling wonders of today—made of stainless steel and modeled after scissors. They become very popular as they curled the lashes within seconds and were relatively inexpensive. In 1933, the term mascara came into play and Maybelline designed a 10-cent package sold in drugstores.
FIRST PERMING
In 1906, in a beauty salon in front of an invited audience of hairstylists, German hairdresser Karl Ludwig Nessler, also known as Charles Nestle, demonstrated the first permanent wave for hair, the precursor to the modern-day perm.
1949 ARTIFICIAL LASHES
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1980-1984 MAYBELLINE MASCARA COMMERCIALS
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“History is important because it teaches us about the past. And by learning about the past, you come to understand the present, so that you may make educated decisions about the future.”
-Richelle Mead, Author